Looking to start a new event? Consider a partnership with a for-profit show organizer. Those companies that typically run events that compete with association meetings can become allies instead of rivals. This is the case with the unusual equity partnership between the American Hotel & Lodging Association (AHLA) and privately held show organizer Questex. The organizations started a new event, The Hospitality Show, in Las Vegas in late June. “With any year-one undertaking, trying to bring a new trade show into this crowded event landscape, there’s some degree of uncertainty but we were very, very pleased with the results, particularly by the response we received from… Read More